These inbound links, called backlinks, are crucial for search rankings. A well-organized website structure and navigation help search engines understand your content while providing a better user experience. When users submit a search query, search engines employ sophisticated algorithms to identify the most relevant pages from their indexed database.

• The wrong way to create category pages is to simply list your latest posts, or a list of relevant products.
• Tools like Google Keyword Planner can help you discover additional keywords.
• What Mueller appears to address is that rote SEO idea that one heading is more important than another heading for ranking purposes.
• You have to signalize that your video has the answer to the questions of the users.
• Now John Mueller has revealed that with the mobile first index you can contain/hide content in tabs because of user experience purposes.
• They can also pass on link juice to underperforming pages, helping them rank higher in SERPs.

Optimize your website, create high-quality content, and leverage Bing-specific opportunities to climb the Bing ladder and achieve your SEO goals. Google says it doesn’t use meta data to rank the pages, but it’s still a good sign for people who see your page amongst the search results. If your website is slow, that means your website won’t be the Google’s first choice when a user searches a phrase related to your website. Also, you’ll be wasting your crawl budget when search engine crawlers try to crawl your website.

Tools for Tracking CR and CTR

Search engines value these aspects because they want to present their users with websites that provide a proper user experience. A page that takes forever to load, doesn’t exist anymore, or isn’t secure, provides a terrible user experience and will not make users happy. Also, aspects such as crawlability and structured data help search engines understand what your pages are about. This helps search engines understand your relevance and allows them to rank your pages higher. To put it simply, SEO is the process of boosting your website’s rankings in organic search results for keywords related to your business. When users conduct a search, search engines like Google give them a list of pages that are relevant to the keywords they use.

Way back when BHS Links we used to build sites to have the perfect keyword density. So when publishing new content, ensure you have your title tag optimised with your keyword at the beginning. Google provides the example that a recipe page might have a feature to multiply or divide the recipe based on how many people you are serving.

#20 – Positive Link Velocity

I think in general, headings are a bit overrated in the sense that it’s very easy to… get pulled into lots of theoretical discussions on what the optimal headings should be. In Darren’s excellent talk on the 2020 Local Search Ranking Factors, he also shared the most important GMB conversion factors that the experts believe are most likely to affect user behavior. Beyond ensuring you have the most relevant and up-to-date category set for the business, and adding your business’s name, there isn’t much you can legitimately do to “optimize” these.

Websites with intuitive navigation, fast load times, and engaging design elements have lower bounce rates and higher rankings. One result of that is zero-click searches, where search engines show the complete answer to a search query in the search results. This can lead to fewer clicks to your website, but it still pays off to be the website that provides that answer. In fact, this is a good example of the direction in which SEO is going.

#6 – Keyword Density

Contextual links are more likely to be clicked by users and viewed favorably by search engines. Fresh content is highly valued by the audience and search engines because it ensures the information is current and accurate. Regular updates and maintenance of existing content help keep it relevant, correct outdated information, and improve its comprehensiveness. This relevance is important because search engines like Google aim to provide the audience with the most relevant results for their queries. In addition to these top-ranking factors, there are plenty of others (both known and unknown).